Levi Strauss names Dell's McGinnis comms leader

SAN FRANCISCO: Departing Dell communications leader Kelly McGinnis will join Levi Strauss & Co. as CCO on August 5.

SAN FRANCISCO: Departing Dell communications leader Kelly McGinnis will join Levi Strauss & Co. as CCO on August 5.

She will oversee a global team responsible for media relations, internal communications, government and community affairs, and consumer relations. McGinnis will also serve as a member of the company's senior executive team and help shape global corporate strategy. She will report to Chip Bergh, president and CEO of Levi Strauss.

McGinnis will replace Jill Nash, who left Levi Strauss at the end of last year. Amber McCasland, who has served as interim CCO at Levi Strauss since Nash's departure, will resume her role as senior director of corporate affairs when McGinnis joins in August, the company said in a statement.

Levi Strauss declined to make McGinnis available for an interview.

Yesterday, Bloomberg Businessweek reported that McGinnis will leave her post at Dell at the end of this month. Dell communications manager Marc Bien will reportedly replace her.

Dell shareholders are scheduled to vote next week on a proposed $24.4 billion sale to founder Michael Dell and Silver Lake Management. Several shareholders, including billionaire investor Carl Icahn, have said the proposal undervalues the company.

McGinnis joined Dell in 2010 as VP of global communications, reporting to then-CMO Erin Nelson. She was previously CCO of WPP Group-owned Enfatico, the global marketing network created by the holding company with Dell as its first client. After WPP folded Enfatico's PR function into AxiCom, McGinnis joined the agency as US head of operations. AxiCom is Dell's former AOR.

McGinnis has also served in various roles at FleishmanHillard, including as GM of the agency's San Francisco office.

Levi Strauss announced a number of other appointments to its executive team on Thursday. The company promoted Anne Rohosy to EVP and president of the Americas, Seth Ellison to EVP and president of Europe, and Lisa Collier to EVP and president of the global Dockers brand. Roy Bagattini, EVP and president for Asia-Pacific at Levi Strauss, will expand his role to include oversight of the Middle East and Africa.

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