Hispanic release-distribution service launches

MIAMI: The founders of social media and blogging platform Hispanicize and Hispanic PR Wire have launched a press-release-distribution service called Hispanicize Wire.

MIAMI: The founders of social media and blogging platform Hispanicize and Hispanic PR Wire have launched a press-release-distribution service called Hispanicize Wire.

Hispanicize Wire is a budget service, with prices starting at $99 per month and peaking at $499. It does not charge overage fees and has online guarantee placements on Hispanicize's online properties, as well as the capability to target Hispanic media and bloggers.

Manny Ruiz, CEO of Hispanicize Wire and co-founder of Hispanicize, said the low-cost service will be a “godsend” for Hispanic marketers, who often have tighter budgets. It could also help small businesses that traditionally shied away from press-release-distribution services due to their high costs. The service also enables multimedia distribution.

Hispanic PR Wire's co-founders, which included Cristy Clavijo-Kish and Danny Correa along with Ruiz, sold the business to United Business Media in 2008 for a reported $5.5 million. However, a non-compete clause meant the founders were unable to launch a similar service until a few months ago. 

Four members of the original team that launched Hispanic PR Wire are on Hispanicize Wire's team of six. Katherine Johnson, who co-founded Hispanicize, is co-founder of the new wire service, alongside Ruiz and Calvijo-Kish.

In addition to the six staffers, Hispanicize has a team of freelancers. It is based in Miami. 

“We feel we have a really unique set of insights and partners lined up that will truly overtake our original wire offering,” said Ruiz.

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