NEW YORK: Ketchum has appointed Bill Reihl, former EVP and head of global consumer marketing at Weber Shandwick, to serve as MD of the firm's global brand marketing practice.
Reihl, who will be based in New York, will report to Dale Bornstein, senior partner and director of global practices. He will work with Kelley Skoloda, partner and director of the agency's global brand marketing practice, and Mike Doyle, partner and director of the New York office. Reihl's first day at Ketchum will be July 29.
His main responsibilities will include helping to expand Ketchum's reach around the world with brand marketing and enhancing client relationships across the agency's global network. Reihl is also tasked with acting as a senior counselor and providing leadership in the New York office.
Reihl said he will focus mostly on international markets, while Skoloda, who specializes in areas such as marketing to moms and Millennials, will focus on brand marketing in North America.
Prior to joining Weber in the fall of 2010, where he served as the head of the firm's global consumer marketing practice as well as GM for the Los Angeles and New York offices, Reihl worked at Ogilvy Public Relations.
During his time at Ogilvy, Reihl held positions such as head of firm's North American consumer marketing practice, EVP and group director of the New York consumer marketing practice, and EVP of strategy and planning in the Atlanta office.
Reihl also previously worked at Edelman, where he led campaigns for clients such as Georgia-Pacific.
Former Weber global consumer marketing president Lisa Sepulveda left the firm in March to rejoin Edelman as president of global client relationship management. She previously worked at Edelman as EVP and GM of consumer brands in the New York office and MD of global consumer health in a career at the agency that spanned from 1987 to 2006.