WestGlen files for Chapter 7 bankruptcy

NEW YORK: WestGlen Communications filed for Chapter 7 bankruptcy this month in US Bankruptcy Court for the Southern District of New York.

NEW YORK: WestGlen Communications filed for Chapter 7 bankruptcy this month in US Bankruptcy Court for the Southern District of New York.

The agency, which was founded in 1970, listed the value of its assets as up to $50,000 against estimated liabilities of between $1 million and $10 million, the documents state.

WestGlen representatives did not respond to numerous inquiries for comment.

The firm listed PSAs, internet publicity and promotion, Hispanic and multicultural marketing, broadcast PR, direct-to-consumer marketing, video-production capabilities, and target-audience outreach as specialties on its website. It had offices in Washington DC, Chicago, and San Francisco, as well as its New York headquarters.

The firm claims to be “the nation's largest, most diverse distributor/producer of sponsored programming on behalf of corporations, trade organizations, government agencies, advertising and public relations agencies, and nonprofit foundations” on its website.

According to the documents, the firm has between 100 and 199 creditors. Some of the creditors listed on the filing include American Express, DirecTV, Marketwire, Pandora Media, Time Warner Cable, and Edward Lamoureaux, SVP and director of business development at Ketchum. Lamoureaux previously served as an SVP at WestGlen.

“It's a very sad ending to a 40-year run of a great company,” said Lamoureaux, who left the agency a year ago. He added that the firm's specialties, such as satellite tours, video, and news packages, had “changed dramatically” in the last few years.

The firm's website and Facebook page have no mention of the bankruptcy filing or the company's status. WestGlen, which has 112 fans on Facebook, had not posted to its timeline on the social network since April. The firm does not have a Twitter handle.

In March, WestGlen partnered with recruitment ad agency TMP Worldwide and Media Works for PR and social media support on a $12 million contract for the Veterans Health Administration.

In August 2011, integrated media intelligence provider VMS went out of business. It laid off about 200 employees at that time, after receiving word that Capital One Bank would no longer finance it.

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