NEW YORK: Weber Shandwick has opened its first offices in Turkey and Kuwait to service multinational clients.
Seda Yalcin, who has joined the Interpublic Group firm from Grayling, will lead the Turkish operation, based in Istanbul. She will serve as CEO of the operation and a member of Weber's EMEA leadership team.
Yalcin joined Grayling in 2010 as head of public affairs and business management before rising to deputy country manager. Previously, she worked in Brussels for the European Commission and public affairs consultancy Interel.
Rosie Muhanna will lead the firm's Kuwaiti office as GM. Muhanna has led Weber's affiliate office in the country for the past six years. Previously, she worked at FleishmanHillard affiliate agency Trans-Arabian Creative Communications Service in Cairo and BBDO in Beirut. She also worked in the US for seven years.
The Kuwaiti office will be Weber's fifth in the Middle East, along with operations in Dubai, Abu Dhabi, Qatar, and Egypt.
“Turkey provides big business potential for Weber Shandwick with its growing economy and largely untapped opportunities in the public relations and public affairs sectors,” Yalcin said in a statement. “We will soon establish Weber Shandwick as a leading consultancy in the Turkish market.”
In February, Weber purchased the remaining shares in India-based firm Corporate Voice Weber Shandwick from MAA Group Holdings, becoming the sole owner. Weber previously held a 40% share of the agency.
Globally, the firm's revenue grew by more than 6% in 2012.