NEW YORK: Mitchell Communications Group has opened offices in New York and Chicago, expanding the reach of Dentsu's PR network in the US.
The agency launched the offices to service its clients and to be closer to other agencies in the Dentsu network, such as McGarry Bowen and 360i.
Dee Bhambhani, previously a senior account supervisor at Hill+Knowlton Strategies, will lead the New York office, and Tracy Shea will serve as VP of digital and social strategy. Shea previously ran Widmeyer Communications' New York office and his own production company, Passport Adventure. There are three staffers in the office.
The firm also named Sarah Larsen, a former SVP at Ogilvy Public Relations, as GM and SVP of the Chicago office, which has two staffers.
Both offices will work closely with the core teams at Mitchell's Fayetteville, AR, headquarters.
CEO Elise Mitchell said the agency has picked up clients for the New York and Chicago offices, but declined to name them or existing clients being serviced from the locations.
“We feel our expansion is our natural next step, because of the growth in our history and our new growth in Dentsu network,” she said.
Mitchell said the agency has started to collaborate with other firms in the network since it was acquired this year, but the new offices provide a “tremendous opportunity to take advantage of that relationship.”
“We are very excited about the opportunity to support existing and new clients as we are most focused [on serving] clients better,” she added.
The agency was acquired by Dentsu in January, as part of the Japanese network giant's plans to expand into PR in the US. It named Mitchell to the dual role of CEO of Dentsu's global PR network while maintaining her position as CEO of her eponymous firm.
In 2012, Mitchell posted revenue of $14.2 million, accounting for year-over-year growth of 39%.