Calysto relaunches to emphasize content services

ATLANTA: Telecommunications and mobile specialist PR firm Calysto has relaunched to highlight its new integrated content and social media marketing services.

ATLANTA: Telecommunications and mobile specialist PR firm Calysto has relaunched to highlight its new integrated content and social media marketing services.

The firm made the move to help clients become publishers and leverage social media to showcase their expertise and leadership.

The Atlanta-based agency unveiled a new website and logo to mark the relaunch, as well as its “Content + Connections” tagline.

The shop's new services include blog and content strategy, customer collateral, e-books, newsletters, SEO, social advertising, community management, and measurement.

Laura Borgstede, CEO and founder of the firm, said mobile and telecomms companies are slow to adopt these services, which have been growing in the b-to-c space for a number of years. 

“There are fewer and fewer trade publications in mobile and telecomms, and as they have dwindled, we have been recommending to our clients that they become their own publishers, since there just isn't as much of an audience to talk directly to customers,” she said. 

Calysto began the transition into content and social media seven months ago, hiring Jason Meyers as its first chief content officer and Scott Samele as its first chief digital media officer in November and December, respectively.

Meyers joined from Entrepreneur magazine, where he was executive editor. He has also served as MD of Penton Media's custom-content division and was editor-in-chief of Telephony magazine. Meyers has built a team of six former journalists.

Samele joined from the PR firm he founded, Tangelo. Prior to this, he held roles at branding agency OVO and digital marketing shop Mavericks Group. He has a team of three working on social media strategy and execution for clients and prospects.

“We have seen a few big agencies putting in place a CCO. It was important for us to have a CCO that came from the journalism industry, as they know what it is like to be a publisher, and they are used to talking to the end-customer,” she said.

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