PR Newswire releases social media tips for IR pros

NEW YORK: PR Newswire released guidelines for social media use by investor relations professionals on Wednesday.

NEW YORK: PR Newswire released guidelines for social media use by investor relations professionals on Wednesday.

The social media and IR roadmap is also integrated with PR Newswire's IR platform, IR Room MST.

Its goal is to help IR departments navigate social media following the SEC's ruling in April that said companies could use Twitter, Facebook, and other social media channels to communicate with investors as long as they say up-front what platforms they will use.

Tips from the roadmap include creating a Twitter profile that identifies the account as a news feed, being selective in which accounts to follow, and using a company's official press release as a catalyst for social media.

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