Rbb names Fine director of results measurement

MIAMI: Rbb Public Relations has appointed Sandra Fine as director of results measurement, a new position at the firm.

MIAMI: Rbb Public Relations has appointed Sandra Fine as director of results measurement, a new position at the firm.

Fine, a VP at Rbb, will expand her role to oversee the agency's campaign-evaluation techniques and methodology. Rbb created the position to help the firm determine measurement best practices, according to a statement.

Fine also serves as president of the Miami chapter of the Public Relations Society of America.

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