LONDON: We Are Social has created a Tumblr campaign aimed at attracting young recruits to Siemens' graduate program.
The effort, which will run throughout the summer, is using the blogging platform's popularity among a younger audience to attract interest in graduate opportunities at the firm.
Users are encouraged to write posts on subjects such as the future of work and the workforce, business, and careers. They will also receive points for commenting and getting involved in the debate, with the opportunity to win a place at Q&A sessions with a Siemens manager and a personal career-coaching session.
“This generates interest in the Siemens Graduate Program by tapping into social behavior that already exists,” said We Are Social account director Thomas Hirschmann. “Tumblr is increasingly popular with a young audience, and people are already sharing and commenting on content on the platform, so it was the natural choice for this campaign.”
Siemens global head of the graduate program Julia Jank added that “this is a great way for young people all over the world to make themselves known to Siemens, as well as exercising their debating skills in a unique, global forum.”
“It's fascinating to see alternative perspectives on the same topic emerge from each different region,” she added.
The campaign is tailored to different regions such as the European Union and Russia, the Americas, the Middle East and Africa, and Asia and the Pacific.
It is supported by Facebook advertising targeting current graduates and those about to graduate.
This story originally appeared on the website of PRWeek UK.