NEW YORK: Morris + King Company founders Judith King and Andy Morris have gone their separate ways after 12 years in business together.
The reason for the split is that their interests have “diverged over the years,” said King. “It felt like a natural evolution,” she said, adding it was “very amicable.”
King said her focus is on healthcare, life sciences, luxury, and lifestyle, and those of Morris are on digital. She added that she and Morris have maintained separate client rosters, so there will be no conflicts after the split.
King will lead King + Company from the former Morris + King offices at 101 Fifth Avenue in New York. Five Morris + King employees have been named partners at King + Company, which will have 16 total staffers. King confirmed that the shop will retain all of her previous clients, including the Visiting Nurse Service of New York, Paul Labrecque Salon and Spa, and Heifer International.
Morris is readying the launch of his own agency, called #OpenCommunications, but he declined to give further details.
Since Morris + King launched in 2001, it has worked with a wide range of clients, including grocery chain Stew Leonard's, the University of California, Wikipedia, and the Ritz-Carlton Club.
The agency acquired lifestyle consumer agency Workhouse Publicity in April 2010.