NORWICH, NY: Greek yogurt brand Chobani has started a review of its PR AOR account. FleishmanHillard is the incumbent on the contract.
Nicki Briggs, CCO of Chobani, said in an emailed statement that the company is “undergoing a search for an integrated communications partner that will affect our PR AOR” as it prepares for next year. The brand is also conducting a creative review.
“FleishmanHillard has been a tremendous partner, helping to build a strong foundation of sound media relations and is participating in the review process,” she added.
Representatives from Fleishman were not immediately available for comment. The agency's holding company, Omnicom Group, announced on Sunday that it will merge with Publicis Groupe, creating the world's largest advertising network. The deal is subject to regulatory approval in various countries and shareholder votes.
“Following the momentum of their successful rebrand, we wish FleishmanHillard great success as they embark on this next exciting transition,” Briggs said.
The agency rebranded in April, removing the dash in its name and introducing a new brand platform, logo, and tagline. It also launched an integrated campaign to unveil its brand.
Last month, Chobani was selected as the brand for the national USDA Greek yogurt pilot program. Starting in September, schools in New York, Tennessee, Idaho, and Arizona will include Chobani yogurts in their lunch options.
Chobani, which was founded in 2005, is available in the US, Australia, and the UK and has more than 2,000 employees worldwide.