American Nurses Association hires ab+c

WILMINGTON, DE: The American Nurses Association has hired ab+c as its marketing and PR partner after a competitive RFP process.

WILMINGTON, DE: The American Nurses Association has hired ab+c as its marketing and PR partner after a competitive RFP process.

The agency is promoting the group's National Database of Nursing Quality Indicators, which is used by hospitals to track quality improvement solutions. The firm is also developing PR and marketing tactics to support membership-building projects, including a large-scale program launching at the end of the summer.

The association represents the interests of 3.1 million US registered nurses.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in