Edelman Hong Kong bolsters team

HONG KONG: Edelman has hired Sophie Sophaon as associate director and George Lau as senior manager in its financial communications team in Hong Kong, effective immediately.

HONG KONG: Edelman has hired Sophie Sophaon as associate director and George Lau as senior manager in its financial communications team in Hong Kong, effective immediately.

The hires are part of the agency's plan to bolster its growing financial communications offering in the region.

Sophaon had seven years of financial communications experience prior to Edelman. She was previously VP and director of client services at Walek & Associates. She moved to Hong Kong for the firm at the end of 2008 to lead its office there and oversee all activities in the Asia-Pacific region.

Lau previously served as senior manager in the group corporate communications and investor relations department at Haitong International Securities Group, where he focused on internal and stakeholder communications, corporate branding and sponsorship, and CSR. He has also worked as a senior consultant in the corporate and financial services practice at Weber Shandwick.

Established in 1985, Edelman Hong Kong has 65 employees working across corporate, consumer, digital, technology, and financial communications.

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