Tomorrow's leaders need courage in order to fulfill true potential

There's a reason the 40 Under 40 initiative is one of the most popular and highly prized parts of the PRWeek brand.

There's a reason the 40 Under 40 initiative is one of the most popular and highly prized parts of the PRWeek brand.

It recognizes achievement at a young age and gives us a glimpse of the future leaders of our industry: you can see this year's hall of fame here.

The highly diverse group of individuals reflects the convergence of PR and marketing and the evolving impact of social media and content generation, as well as the usual stellar lineup of in-house client communicators and agency PR pros.

PRWeek will honor our 2013 40 Under 40 inductees at a celebratory dinner in New York City on Tuesday, September 17, immediately following our high-profile annual conference, which is themed around β€œThe PESO Principles – Building a content mix to grow your brand.” It is a chance to celebrate excellence and gather as an industry to build the future of PR and communications, and I look forward to seeing you there.

This year's honorees would no doubt aspire to communications challenges of the scale of our Newsmaker this month. Katherine McLane, Livestrong Foundation's VP of communications and external affairs, faced the double whammy of founder Lance Armstrong finally being officially outed as a drug cheat and stepping down from his then eponymous foundation and, subsequently, Nike ending its partnership with the cancer charity.

The decision was made to be upfront and come out swinging and fair play to McLane and CEO Doug Ulman for that – the leaders of tomorrow will need similar courage in the face of adversity to evolve their careers from potential to fruition.

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