Lowdown: Mainstay brands more trusted by consumers

Forrester Research examined the marketing of and consumer trust in food and beverage and health and beauty brands.

Forrester Research examined the marketing of and consumer trust in food and beverage and health and beauty brands. It ranked mainstay brands that have survived the test of time better than “overnight miracle” companies in health and beauty, and food and beverage companies with decades of history as leaders.

Source: 4,575 US online adults, interviewed for Forrester Research's and North American Technographics' “True Brand Compass Online Survey, Q1 2013.”

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