In the August issue PRWeek takes a look at one of the core strengths of the PR industry - its strong talent pool of young executives driving innovation. One of PRWeek's most popular features, 40 Under 40 profiles industry leaders, nominated by their colleagues, who have made significant contributions to their agencies, clients, and the industry before their 40th birthday. These movers and shakers demonstrate innovative thinking, strong determination, and results that indicate a long and successful career in the PR industry.
- August Newsmaker Livestrong's Katherine McLane, VP of communications and external affairs, is redefining the charity's message to show it is “Still Strong” after being rocked by a leadership scandal.
- Parenting Roundtable – Top brands such as P&G and Pepperidge Farm were joined by agency leaders and prominent parenting bloggers to discuss how marketers are targeting both moms and dads. Topics included how to establish and utilize key relationships with influencers and how the changing face of the American family is prompting brands to evolve marketing efforts.
- Omar Zaafrani, strategic comms manager at new energy company Masdar, talks about the rise of maturing PR strategies in Abu Dhabi.
- Lex Fenwick, CEO of Dow Jones, highlights efforts to evolve the brand through global expansion, new products, and engaging employees.
- And more!
I hope you enjoy this digital edition.