LONDON: Vodafone has handed Ogilvy London a global account as part of a revamp of the mobile giant's consumer communications.
The world's second-largest mobile operator, which has more than 400 million customers in 30-plus countries, is preparing to unveil an international consumer comms strategy after ending its multimillion-pound sponsorship of the McLaren Formula 1 team earlier this year.
It brought in Ogilvy as its global consumer PR agency to provide campaign advice and execution support across key markets.
The agency will report to Vodafone group communications director Matt Peacock and Amanda Andrews from the Vodafone group external comms team.
“Bringing Vodafone's new own-brand marketing approach to life will require great creativity, a deep understanding of techniques to engage audiences across different cultures, and rigorous operational skills,” said Peacock.
The agency will work with a number of creative, digital, and event-management agencies under the direction of Vodafone group brand director Barbara Haase and head of brand engagement Louise McEwen.
There will be no changes to local consumer PR agency arrangements in each of Vodafone's markets.
This story originally appeared on the website of PRWeek UK.