MIAMI: República has expanded its executive leadership team, appointing Lisette Hoyo to EVP of client services and Carlos Guzman to EVP and CMO.
Hoyo, who previously served as president and managing partner of Accentmarketing, will oversee the agency's client strategy, research and planning, account services, and communications.
Before Accentmarketing, which she joined in 1999, Hoyo held leadership roles at Grey/FOVA, Gannett, and Hearst Magazines.
In Guzman's newly created role at República, he will handle business development, media services, digital innovation, and corporate and community relations.
Prior to joining the firm, Guzman served as president of shopper marketing publication The Flyer, owned by Harte-Hanks. He worked at the company for 20 years.
Both Hoyo and Guzman have joined República's executive committee.