PALO ALTO, CA: Facebook has appointed former Motorola and Google marketing boss Gary Briggs to the newly created role of CMO.
The social network's current most senior marketer, VP of product marketing Eric Antonow, will leave the company to pursue an education project after heading Facebook's marketing operation since 2010.
Briggs was previously consumer marketing director at Google, before being transferred to Google-owned Motorola Mobility in order to align its advertisements with those of Google and place a greater emphasis on a “simple and emotional” message.
Rebecca Van Dyck, consumer marketing director at Facebook, will report to Briggs. She previously reported to Antonow.
The news comes as the company begins to roll out above-the-line marketing for its products and services.
Facebook launched its first TV ad in April to push the launch of its Facebook Home product, which overlays elements of Facebook's features onto Google's Android operating system.
The TV ad by Wieden + Kennedy showed a “boring business trip get a lot less boring” when Facebook Home results in the man's trip being taken over by his Facebook account.
The social network used a viral campaign to raise awareness of Facebook Home in various markets.
The effort featured a 60-second spot showing how Facebook on a mobile device helped users stay in touch with friends.
This story originally appeared on the website of Marketing.