LONDON: The Kenya Tourism Board has reappointed Hills Balfour to handle its communications in the UK and Ireland.
The organization ran a pitch that involved five other UK agencies as part of a global review involving 15 markets. The tender process, which has been staggered, is understood to be ongoing. Hills Balfour is not involved outside the UK and Ireland.
The board runs a pitch every three years, and Hills Balfour has held the UK and Ireland account for 12 years. The UK and Ireland is Kenya's No. 1 market, with 15% of its visitors in 2012 coming from the UK.
The tourism board said in the RFP that it was looking to appoint destination-marketing representatives in its source markets to work with it on promoting the country and act as “an added resource to enable KTB to optimize its marketing investments for higher-value outcomes.”
Hills Balfour said it will work with Kenya to promote longstanding and developing tourism products to consumers, the travel trade, and the media.
The agency will report to KTB acting director of marketing Jacinta Nzioka.
PRWeek reported in January that the Kenyan tourism group was looking to hire a roster of PR firms to promote the country as a destination in markets around the world, including the US, China, Europe, India, and the Middle East.
This story originally appeared on the website of PRWeek UK.