Princeton Partners rehired by NJ Homeland Security

TRENTON, NJ: New Jersey's Office of Homeland Security and Preparedness has re-hired Princeton Partners to support its PR efforts, according to an award notice.

TRENTON, NJ: New Jersey's Office of Homeland Security and Preparedness has re-hired Princeton Partners to support its PR efforts, according to an award notice.

The agency's new three-year contract is worth $4 million.

The firm will launch a multifaceted awareness campaign to increase the level of emergency preparedness of state residents, businesses, and communities. Its goal is to measure the existing readiness capabilities of constituents and identify and develop new ways of communicating and delivering a preparedness message, according to the contract's RFP.

The state agency also wants to enhance the awareness of law enforcement and the need to report suspicious activity. The account work includes a mix of earned media activities, such as identifying news and feature placement opportunities and drafting articles and background for these outlets.

Princeton Partners will also produce and place press releases and matte releases in daily and weekly newspapers, including the minority press, periodicals, newsletters, public health journals, and trade press, according to the RFP. Beyond media relations, there is an events component to the contract.

Representatives from both Princeton Partners and the New Jersey Treasury Department, which oversaw the agency search, did not immediately return a request for comment.

In June, the state said it was looking for PR, community outreach, and advertising help for its child-support program. Princeton Partners is also the incumbent on that account.

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