SAN FRANCISCO: Hill+Knowlton Strategies has appointed global technology practice co-leader Joshua Reynolds as CEO of subsidiary agency Blanc & Otus.
Reynolds, who has served as interim CEO of Blanc & Otus for the past three months, is assuming the role on a permanent basis starting this week. He will focus on growing the boutique technology firm while continuing to serve as a resource to H+K clients and staffers.
Amanda Groty, vice chair and global technology practice co-chair at H+K, is leading the agency's tech group on her own following Reynolds' transition.
Prior to Reynolds, Blanc & Otus SVP Richard Weber served as interim CEO of the firm. He replaced chief executive Mark Hampton, who departed in 2011.
Founded in 1985, Blanc & Otus has 25 employees based in San Francisco. WPP Group acquired the firm and merged it with Hill & Knowlton in 1999.
While H+K's tech practice tends to serve more established companies, Blanc & Otus focuses on “disruptive, innovative clients that are up and coming,” Reynolds explained, adding that the firm was the first AOR for Facebook. Current clients include Oracle, Castlight Health, Lyris, Xactly, and Comverge.
“My vision for the firm is for Blanc & Otus to represent those clients where innovation is actually having the most impact. We're looking to work with the next Facebook, the next LinkedIn,” Reynolds said. “We're going to see a return to storytelling, influencer relations, and companies that want to experience rapid growth.”
Blanc & Otus partners with the broader H+K network as needed, he added.
Reynolds joined H+K and Blanc & Otus in 2003, initially serving in a dual role to found the analyst relations practices at both firms. He has led H+K's global technology practice since 2008.
Prior to H+K, Reynolds was a Gartner Research analyst covering collaborative computing and security.
H+K acquired digital consultancy Group SJR in June.