Cone launches influencer-identification platform

BOSTON: Cone Communications has launched an influencer-identification program called ConeFluence.

BOSTON: Cone Communications has launched an influencer-identification program called ConeFluence.

The firm partnered with SocMetrics on the platform, which will give Cone a method to find key online influences, as well as tracking and reporting capabilities. The firm said in a statement that ConeFluence will help it pinpoint how influencers engage brands and explain social media impressions and resonance.

SocMetrics is a cloud-based platform that helps PR and marketing professionals identify effective online influencers for a campaign.

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