Hispanic-focused firm launches in Chicago

CHICAGO: Globovoz Communications, a firm specializing in multicultural marketing, international PR, and human resources communications, has launched in Chicago.

CHICAGO: Globovoz Communications, a firm specializing in multicultural marketing, international PR, and human resources communications, has launched in Chicago.

The agency conducts business throughout the US and emerging Hispanic markets including Honduras, El Salvador, Haiti, and the Dominican Republic.

Founder and managing partner Antonio Hernandez is leading Globovoz, while Randall Crane is serving as creative director. Clients include McDonald's and HanesBrands.

Prior to this, Hernandez was senior manager of US Hispanic PR and director of global communications at McDonald's. He has also served as global HR director at Abbott Laboratories and senior spokesperson at Exelon subsidiary Commonwealth Edison.

Crane previously worked at digital firm Tribal DDB and has experience with clients such as Amana, Capital One, Playboy Enterprises, and Whirlpool.

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