Genesis Burson-Marsteller has announced a strategic partnership with WordsWork, a specialty communication firm, in India.
They will offer services to existing and upcoming sports and luxury clients in India, they said in a joint statement.
“It's a delight to be working with a young and dynamic firm that defines itself so well in the sports and luxury communications space,” said Prema Sagar, principal and founder of Genesis Burson-Marsteller. “The segment is niche and growing, and our joint focus will be to leverage their expertise with the scale of execution and pan-India network that Genesis Burson-Marsteller can provide.”
Genesis Burson-Marsteller operates in four practice areas: brand and consumer, corporate and financial, technology and telecomms, and health and wellness. The partnership will focus on communications in the sports and luxury sectors, said Sagar.
“We are very proud to be chosen as preferred partners of one of India's most respected strategic integrated communications consultancies,” said Neha Mathur Rastogi, founder of WordsWork.
This story originally appeared on the website of Campaign India.