Kwittken & Company: Agency Business Report 2013

One of Kwittken & Company's highlights in the last year is tripling in size and revenue since 2012, says CEO Aaron Kwittken.

Principal: Aaron Kwittken, CEO
Ownership: MDC
Offices: New York and London
Revenue: Global: $8.1 million; US: $5.8 million
Headcount: 56 (40 in NY and 16 in London)

One of Kwittken & Company's greatest accomplishments in the last year is tripling in size and revenue since 2010, says CEO Aaron Kwittken.

"I think our growth is tremendous and the deal and partnerships we have with advertising agency KBS+P and MDC Partners have been very helpful," he notes.

Another noteworthy moment for the agency was winning the Sharp Electronics consumer account in April, following a competitive review involving five firms. The firm had previously worked with Sharp on its August 2011 Elite LED TV launch.

While the Sharp win was significant in size, Kwittken says it's also important because he expects the firm to garner half of its revenue from consumer lifestyle work by the end of 2015. At the moment, consumer lifestyle makes up between 20% and 30% of the agency's revenue, he adds.

Historically, the firm has been mainly focused on b-to-b and corporate work, and now is shifting focus to include more b-to-c, which Kwittken says will help accelerate the agency's growth going forward.

In addition to Sharp, Kwittken brought on a wide array of new accounts in 2012 and early 2013, such as thought leadership work for NASDAQ in February, which it won with agency partner KBS+P. Some other wins include Guardian Life Insurance Company of America, Vanguard, Amadeus, IntraLinks, RelayRides, LDR Spine, and Astoria Federal Savings.

Kwittken also saw some healthy organic growth with existing clients such as American Express. The agency started off four years ago working on the company's global merchant services business, and now works on the business travel and corporate payment sectors, along with some work on the enterprise growth group. All of the new business added were won through competitive pitches, says Kwittken.

Despite Kwittken's numerous wins, the firm did lose a few accounts, such as TJX Companies brand HomeGoods, McGraw Hill Education, Kamik, London Luxury, and First Advantage.

Keeping with the agency's goal of making its b-to-c work as strong as b-to-b, Kwittken is expecting to hire an MD for its consumer practice, a new role for the firm, by the end of the year.

Another main objective for the firm is to continue integrating social media and digital across all practices, adds Kwittken.

"We started a new group called Kwittken Content Labs and it's the packaging and formalization of content marketing, social strategy, and digital support that we've always provided," he explains.

In the past, the agency would outsource for video content, but through the partnership with KBS+P, it now has access to production services.

Kwittken has also launched a major creativity initiative inside the agency called Project Supernova, which is a combination of training and reorientation of how team members work with clients and come up with ideas.

The program is focused on ensuring that staffers, "even the ones who describe themselves as not being creative, realize that creativity can be learned, fostered, trained, and brought out in everybody," says Kwittken.

Correction: This article previously stated that Kwittken had tripled in size and revenue since 2012, not 2010. We regret the error.

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