AARP hires Glover Park for long-term care initiative

WASHINGTON: AARP has hired The Glover Park Group to raise awareness about the need to find solutions to help providers of long-term care for senior citizens and people with disabilities.

WASHINGTON: AARP has hired The Glover Park Group to raise awareness about the need to find solutions to help providers of long-term care for senior citizens and people with disabilities.

The organization hired Glover Park following an RFP process, according to Cheryl Matheis, senior principal and counsel for external affairs at AARP. It wants the firm to help it raise awareness about the need for new policies and resources among individuals, families, policymakers, businesses, and long-term services and support stakeholders.

“Glover Park Group's proven ability to manage communication efforts with policymakers, stakeholders, and the public around important issues and their expertise working on long-term care will be valuable assets,” Matheis said.

The initial agreement with the agency will run through the remainder of this year. She did not release a budget for the contract. The account had no incumbent.

The scope of work includes coming up with outreach strategies that will move opinion leaders to take action and create long-term care offerings. This could include pushing for legislation, Matheis said.

The Glover Park Group did not return requests seeking comment.

Last week, AARP launched a 40-day pledge website to help older women better understand the importance of long-term-care planning. DecideCreateShare.org has information, free resources, and interactive tools to create a long-term plan.

The AARP previously worked with the firms Hart Research Associates, GS Strategy Group, Woelfel Research, and experiential shop Marketing Werks on its “You've Earned a Say” campaign. The effort helped AARP members voice concern about the future of Medicare and Social Security.

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