ATLANTA: Kellen Communications has hired Lydia Caffery Wilbanks as VP of business development, based in the firm's Atlanta headquarters.
She will focus on marketing the agency's full scope of services throughout the Southeastern market and support business development in other regions.
Previously, she founded the Wilbanks Agency, a Birmingham, AL-based PR firm. Wilbanks also founded Haute Pink, an online hyperlocal magazine for Southern women focused on fashion, food, beauty, and e-commerce. Previously, she was director of marketing and creative services for textile company Avondale Mills and worldwide director of fashion marketing for Cotton Incorporated.