HOLLAND, OH: Hoopla Digital, a category-creating service that offers public libraries access to videos, music, and audiobooks, has selected MWW as its AOR for PR and marketing.
Led by the firm's Chicago office, MWW will lead an initiative to launch the service in the US and Canada. The program will include media relations, influencer engagement, digital counsel, and national and local consumer engagement.
MWW will promote Hoopla to libraries, as well as to consumers, who can download the mobile app for free if their local library uses the service.
Other MWW technology clients include Samsung Mobile, Blurb, Vimeo, and Nikon.