LONDON: InterContinental Hotels Group, which owns and operates brands including Holiday Inn and Crowne Plaza, has selected Ogilvy Public Relations to lead a global reputation initiative targeting marketing professionals.
Account work will be led by Ogilvy's London office. The firm is tasked with strengthening IHG's reputation and increasing awareness of the company's brand marketing capabilities by engaging professionals in the creative industries. Budget information and contract length were not disclosed.
Iain Bundred, director and head of corporate and public affairs at Ogilvy London, is leading the business with a core team of “three or four” staffers in London, he said.
Ogilvy, which won the business after a two-way pitch, began working on the account last month. For the business, the firm will leverage its global network of PR experts across all markets.
Ogilvy will engage “the brightest and boldest in the marketing world” to potentially collaborate with IHG through events, thought-leadership programs, speeches, and trade media outreach.
Representatives from IHG were not immediately available for comment.
Last October, IHG selected Hill+Knowlton Strategies as its agency for corporate and brand PR in the Americas after a review of PR firms within WPP Group. The holding company owns and operates Ogilvy, Burson-Marsteller, Cohn & Wolfe, and H+K, among others.
IHG previously worked with Weber Shandwick in the Americas for five years.
The switch to H+K in October was part of a larger global restructuring for IHG, which consolidated its worldwide marketing roster to a WPP team in July 2012.