Edelman named Asia-Pacific AOR for Smiths Detection

SINGAPORE: Smith's Detection, a provider of technologies that identify biological, radiological, nuclear, and explosive threats, has appointed Edelman as its PR AOR for the Asia-Pacific region, effective immediately.

SINGAPORE: Smith's Detection, a provider of technologies that identify biological, radiological, nuclear, and explosive threats, has appointed Edelman as its PR AOR for the Asia-Pacific region, effective immediately.

The appointment will see Edelman roll out an integrated communications campaign led out of Singapore that encompasses corporate reputation, events management, and media relations across Asia-Pacific markets including Australia, Malaysia, Korea, and Japan.

“The strength of the Edelman network coupled with the team's ability to understand our company's proposition and the industry we are in was pivotal in our decision to appoint them,” said Gary Gan, communications and marketing director of Smiths Detection Asia-Pacific, in a statement.

The company has research and development facilities in six countries and systems deployed from Alaska to New Zealand, it said in a statement.

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