PreciouStatus taps Gage as PR, marketing AOR

MINNEAPOLIS: PreciouStatus, a patent-pending technology aimed at helping caregivers, has brought on Gage as its PR and marketing AOR.

MINNEAPOLIS: PreciouStatus, a patent-pending technology aimed at helping caregivers, has brought on Gage as its PR and marketing AOR.

The company, which was founded in 2010 by former Best Buy executive Julie Gilbert Newrai, connects caregivers or families to patients or loved ones using a monitoring service.

Gage initially worked with PreciouStatus on a consulting basis for a marketing strategy, but then became its official communications and marketing partner this summer.

The firm, with four staffers working on the account, is also handling search and social media consulting for the business, said Beth LaBreche, VP of strategic development at the agency.

PreciouStatus is focusing on the b-to-b market across the US, including hospitals, elder care and childcare centers, and schools, added LaBreche. Consumer outreach will come next, and potentially so could the pet-care market, she said.

The contract is for one year, said LaBreche. Budget information was not disclosed.

Gage is also working with PreciouStatus on possibly incorporating branded messages into the technology. For example, if a childcare center uses the service and sends a message to a mother on her smartphone about diapers, she could get a digital coupon for a specific brand, said LaBreche. The firm is considering a potential CPG partner for this next phase of its business plan, and it has technical and digital experts working on display strategies.

PR firm LaBreche merged with marketing agency Gage in January. The integrated company offers a range of media relations, marketing, and digital services, added LaBreche.  

PreciouStatus is used in several states by businesses that care for more than 300,000 people. Newrai's projection is to reach 1 million users by next year.

The technology allows caregivers to send messages to families, track important patient information, connect with emergency services, and monitor activities on a tablet or smartphone.  

Before founding PreciouStatus, Newrai was SVP of enterprise innovation and growth at Best Buy, where she also created the company's Women's Leadership Forum, a marketing and innovation program with the goal of engaging female staffers and customers.

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