LONDON: Rosetta Stone, the US-based language learning company, has turned to Ruder Finn for PR support across Europe.
The firm's enterprise and education division has hired the agency to target key decision makers and influencers within the corporate, education, and public sectors to grow awareness of the brand.
The firm will support Rosetta Stone's UK marketing team to position the business as the leading provider of language learning for businesses, educational institutions, and government organizations.
Ruder Finn's German partner Fink & Fuchs will implement campaigns in the DACH region, comprised of Germany, Austria, and Switzerland.
“Working with Ruder Finn, we will engage relevant media and influencers to continue to build awareness of the division and position Rosetta Stone as front-of-mind when businesses are looking for a language-learning provider,” Rosetta Stone EMEA marketing manager Rebecca Muenger commented.
Emma Sinden, head of technology and corporate at Ruder Finn UK, added that “as both business and society become more diversified, language skills are becoming an increasingly valuable commodity.”
Rosetta Stone had previously worked with agencies on a project basis, most recently handing Bottle PR a London-focused campaign brief last summer. This is the first time the company has called in agency help to promote its enterprise business in Europe.
This story originally appeared on the website of PRWeek UK.