Swift Collective acquires LA's Saeger Media Group

PORTLAND, OR: Swift Collective said Monday morning that it has acquired Saeger Media Group, a Los Angeles-based PR firm, and rebranded as Swift.

PORTLAND, OR: Swift Collective said Monday morning that it has acquired Saeger Media Group, a Los Angeles-based PR firm, and rebranded as Swift.

The combined shop has 80 employees and a client roster with companies such as Nike, Microsoft, and Starbucks. Three-quarters of the firm's employee base is in Portland, OR, with the rest in Los Angeles. No layoffs are expected as a result of the combination.

The deal will also join Swift Collective's multichannel campaign experience with Saeger's work in traditional, digital, and influencer communications, the firm said in a statement. The merged agency will work with clients on multiplatform campaign strategy, website and mobile design, social media, influencer and blogger outreach, traditional PR, measurement, and optimization. Both agencies were founded in 2007.

Swift cofounder and CEO Liz Valentine will serve as chief executive of the combined company, while cofounder Alicia McVey will be chief creative officer and partner Paul Wille will be the agency's technology chief. Katy Saeger, founder and principal of the eponymous agency, will serve as partner and CCO of the merged firm.

Valentine said her agency had a “personal connection” with Saeger, but the primary reason for the acquisition was a synergy between the two firms' client bases. She noted that Saeger Media Group was strong in health and wellness and added PR and communications services to her agency.

Another positive is “being able to tap into the creative talent down in LA,” Valentine added.

She did not disclose target revenue, but said the acquisition will almost triple her agency's 2013 growth.

The marketing and communications industry has seen a string of recent agency deals. Late last month, Publicis Groupe and Omnicom Group announced their plans to merge, creating the biggest advertising and marketing holding company in the world. Padilla Speer Beardsley also said it plans to acquire CRT/tanaka, forming a combined firm called PadillaCRT with 200 staffers and annual revenue of about $30 million.

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