NEW YORK: The Institute for Public Relations is calling on PR professionals to identify the best social media study from the first half of the year.
The IPR's Social Science of Social Media Research Center has unveiled the top nine social media studies from the first six months of 2013 on its website. It has asked the industry to name the tenth report that has had a significant impact on PR.
PR professionals can make suggestions on the center's website by providing a comment or link. Its editors will select the best one, giving credit to the individual who recommended it.
Marcia DiStaso, editor at the Social Science of Social Media Research Center, said getting the industry to name the best social media reports will raise awareness about the amount of research that is available to professional groups.
“A lot of people go out and try to do social media, but we want to show them that there is solid research available that they can learn from and help them be more strategic,” she said.
DiStaso added that the roundup, which is the first of its kind for the IPR's social media center, will be a regular biannual feature for the group, which was formed a year ago.
Among the nine reports already selected are “Structuring a Social Media Team” by Ragan Communications and NASDAQ OMX Corporate Solutions; “2013 Edelman Global Entertainment Study” by Edelman and Matter; and the “2013 CEO, Social Media, and & Leadership Survey” by BRANDfog.