HONG KONG: Hill+Knowlton Strategies has appointed Allan Tan and Matthew Overington as regional co-leads for its technology practice in Asia.
Tan, based in Hong Kong, and Overington, based in Singapore, will report to John Morgan, president and CEO of Asia at the agency.
Having worked at H+K since 2006, Overington most recently served as the director and global client lead for LG-One, an agency set up to apply the best global talent from parent holding company WPP Group for LG Electronics. Prior to joining LG-One, he was head of digital for H+K Australia, covering consumer and enterprise technology, software development, operating systems, and architecture.
Tan joined H+K with more than 28 years of experience across a broad spectrum of business and operational disciplines including sales, marketing, public relations, industry analyst relations, and software design and programming. Previously, he was director of client services at a boutique communications agency where he served key accounts. Tan also previously worked as content director at Questex Asia, marketing director for Asia at Hitachi Data Systems, and senior industry analyst for IT professional services for Asia-Pacific at Dataquest. He began his career in Hong Kong as a 3Com and Novell network specialist and later head of IT at Imagineering.
Overington will be based in Singapore, while Tan will be based in Hong Kong, allowing both industry experts to lead the growth of H+K's technology practice in all regions of Asia.
“Technology continues to drive innovation across Asia in profound ways and nearly every touch point of our work and professional lives,” Morgan said in a statement. “We believe there is an increasing need for H+K to help technology brands continuously evolve in their offerings and how they communicate with their consumers.”