Vantage rebrand reflects changing comms industry

Vantage Communications has rebranded as Vantage PR and rolled out a new website to reflect changes in the industry.

SAN FRANCISCO: Vantage Communications has rebranded as Vantage PR and rolled out a new website to reflect changes in the industry.

The San Francisco-based technology specialist firm decided to rebrand as Vantage PR because the meaning of the term “PR” has evolved over the years.

“Over the past 23 years, people instinctively talked about us as Vantage PR, so we took notice,” said CEO and founder Ilene Adler. “PR has evolved, and it now encompasses all aspects of communications.”

The firm's new website features a social page, which it is using to showcase content from employees on events and best practices. It redesigned the site to highlight clients' work and to integrate Vantage's social channels.

“People now understand that PR goes far beyond the press release – it is content, social media, thought leadership, and getting out there and helping clients tell a story to advance their business and drive sales – we are embracing the term,” said Rob Adler, SVP and partner at Vantage.

The agency has 23 staffers across its three offices in San Francisco, New York, and Orlando, FL. Vantage reported a 5% increase in 2012 revenue to $2.2 million.

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