PROVIDENCE, RI: Havas PR, with the help of entrepreneur-focused nonprofit Venture for America, has launched a social media startup called SocialProvidence.
The business, a separate entity from Havas, is led by recent college graduates Mike Cunningham of the University of Pittsburgh and Giuseppe Crosti of Duke University. Both were fellows at Venture for America, which trains young people in business to boost job growth.
Cunningham and Crosti are reporting to Renee Harper, Havas PR EVP. SocialProvidence will also have an advisory board made up of Harper and Havas North America CEO Marian Salzman, among others.
SocialProvidence will focus on social media strategy and measurement for clients, helping them create forward-thinking social concepts.