SAN FRANCISCO: Software company Autodesk has appointed Bill Danon, former SVP at Bite, to serve as senior manager for PR.
Danon, who spent more than nine years at the agency, is reporting to global PR director Clay Helm. He began working at Autodesk in mid-June.
In addition to wanting a change of pace after a long stint at the Next Fifteen agency, Danon said the position at Autodesk attracted him because it is a global role and it seemed like exciting opportunity.
One of Danon's primary tasks at Autodesk is overseeing PR for the company's software services used in architecture, engineering, construction, and industries.
The company is primarily known for its 3D design software, said Danon. He added that it is expanding into the areas of construction and infrastructure, so he is focusing on driving “that expansion from a thought-leadership perspective and in terms of technology solutions.”
Another aspect of Danon's role is to help tell the technology and business stories of Autodesk's recent efforts, such as moving its software into the cloud, he explained.
“The building industries are one piece, but that also fits into the larger mission of Autodesk as a whole, which is to help people imagine design and create a better world,” adds Danon.
Autodesk software has been used in projects across an array of industries, including the design of the under-construction One World Trade Center building in New York, TV visual effects, and video games.
During his time at Bite, Danon worked with startups such as Nicira, which was acquired by VMWare in 2012 for $1.26 billion, as well as enterprise technology companies, including Convergent.io and Cumulus Networks.
In 2008, when Bite expanded to Los Angeles, Danon led the office.
Earlier this summer, Bite CEO Andy Cunningham stepped down from her role at the agency to focus on SeriesC, the marketing consultancy she founded in 2012. Next Fifteen CEO Tim Dyson is running the firm on an interim basis.