WINSTON-SALEM, NC: Novant Health has hired David Duvall as SVP of marketing and communications.
He has replaced Jim Tobalski, who recently retired.
Duvall is charged with continuing the strategic branding initiative underway at Novant Health and aligning the marketing, PR, and digital functions across the system under the Novant Health brand strategy, the firm said in a statement. He is reporting to Jesse Cureton, chief consumer officer.
Duvall previously worked at WPP Group's CommonHealth and Publicis Healthcare Communications. He also cofounded Clarus Health, a healthcare strategy, communications, and consulting agency. Clarus' clients included AstraZeneca, Bristol-Myers Squibb, and Abbott Laboratories.