SHANGHAI: The Estee Lauder Group has launched agency reviews for its brands in China, according to an agency source who is participating in the pitch.
The source told Campaign Asia-Pacific that the pitch would be for all of the group's digital business, including digital media, digital campaigns, and e-commerce. Some of the agencies have already attended the pitch presentations this month and are waiting for the results.
The company's brands include Estee Lauder Origins, Bobbi Brown, Aveda, and Lab Series Skincare for Men.
Since 2010, the company has employed Lie Wen, a Chinese fashion model, as a brand ambassador. One of Estee Lauder Group's current digital agency partners is OgilvyOne.
This story originally appeared on the website of Campaign Asia-Pacific.