Much like the communications industry itself, PRWeek's Career Guide, now in its ninth year, keeps evolving. The content within continues this supplement's tradition of providing guidance and inspiration for PR pros of all levels while simultaneously highlighting developing trends that impact every practitioner.
The skills exhibited by PR staffers – agency and in-house – are vastly different than they were just a few years ago. The opening feature underscores this.
Our annual Career Guide profiles of industry leaders are back, with this year's subjects being individuals who returned to former organizations. Staying with that on-the-move theme, another feature studies the benefits of time spent abroad.
Yahoo CEO Marissa Mayer's telecommuting ban made huge news earlier this year and spurred "Increased mobility," which delves into the role workplace flexibility plays in the PR sector.
Meanwhile, "Office pride" spotlights 22 agency offices across the US that empower and inspire staff. Coverage rounds out with Charlotte Otto, former P&G global external relations head, sharing her leadership philosophy, and a firsthand look at a PR student's education experience.
-Gideon Fidelzeid, managing editor, PRWeek