UK CIPR names McCapra chief executive

The UK industry organization has tapped the Landscape Institute's CEO to be its next leader.

LONDON: The UK's Chartered Institute of Public Relations has named the chief executive of the Landscape Institute, Alastair McCapra, to succeed Jane Wilson as the group's leader.

McCapra will start in the CIPR chief executive position on November 4, taking over from Wilson, who said in February that she will step down in September.

McCapra has been chief executive of the Landscape Institute, which is the Royal Chartered institute for landscape architecture, since 2008.

His previous posts include head of policy communications and membership at the Royal Society for Public Health and chief executive of the Institute of Conservation. 

At the start of his career, he studied Arabic at Cambridge and lectured in Tunisia and Turkey before returning to the UK to work in various management posts in higher education and the nonprofit and charity sector.

“All professions, and the bodies that represent them, are under incredible pressure in the modern world, and I will be bringing to the CIPR my experience of how others are rising to these challenges,” McCapra said. “I want to ensure that the PR profession is well equipped to respond positively to changes in technology, client expectations, and regulation.”

The CIPR recruited him through an open process by a panel including CIPR president Sue Wolstenholme, president-elect Stephen Waddington, and other members of its executive board.

“[McCapra] has considerable experience leading professional bodies and can take us to the next level of our development and maybe even further,” Wolstenholme said. “I know that the board would like to take this opportunity to thank [Wilson] for her leadership over the past three years and to wish her the very best for the future.”

Wilson, who will remain in her role until McCapra takes over in November, arrived at the CIPR in September 2010, replacing Colin Farrington.

She previously spent five years at Global Radio as director of comms and joined the CIPR after a six-month stint as comms director for online ticket agency Seatwave.

This story originally appeared on the website of PRWeek UK.

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