VA awards two healthcare contracts to Barbaricum

The Department of Veterans Affairs has given two contracts to the DC-based firm for campaigns targeting healthcare professionals.

WASHINGTON: The Department of Veterans Affairs has awarded DC-based communications shop Barbaricum two contracts to reach out to healthcare professionals.

The combined worth of the one-year contracts is $823,000.

The first account requires Barbaricum to target urban physicians during their daily commute and persuade them via an interactive campaign to explore options for relocating to the nearest rural VA medical center, according to an award notice.

The second contract involves developing and designing a promotional campaign targeting veterans, military healthcare providers, and influencers through consumer retail facilities on military bases. The goal is to increase awareness of the Veterans Health Administration as a preferred employer of veterans and their family members.

“We are not only committed to supporting our nation's veterans, but we are committed to providing support…to help improve the lives of veterans and to assist the department in articulating its mission and services to key audiences,” said Barbaricum partner Christopher Harvin, via email.

In an award notice, the federal agency cited “several proven instances of past performance” as its justification for awarding the contracts to the firm.

A representative from the VA did not immediately return a request seeking comment.

Last fall, the US Army hired Barbaricum to provide strategic communication support services for its Office of the Chief of Public Affairs. The contract was worth just less than $1 million.

Earlier this month, Reingold won a $13.8 million contract from the VA to raise awareness of the benefits that veterans are eligible for following their service. The federal department has also awarded contracts this year to District Communications, recruitment ad agency TMP Worldwide, and Media Works.

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