ATLANTA: Georgia's Department of Economic Development has tentatively awarded the Dalton Agency a contract to serve as its AOR.
The state agency has posted an intent-to-award notice indicating its decision. Assuming it receives no major adverse comments, the choice will be official September 3, according to contract documents.
If finalized, Dalton will replace GolinHarris, which has held the account for five years. In addition to beating the incumbent for the account, it also bested Conway Data, FleishmanHillard, Kellen Company, and the Wilbert Group, according to search documents.
The goal of the account is for the firm to develop and execute a comprehensive communications and PR program.
Dalton will help various Economic Development Department groups, including its global commerce division, which assists with business expansion and relocation. It will also work with staffers on international trade, small business development, and technology and biotechnology development.
Other divisions include tourism, Georgia's film, music, and digital entertainment office, and the Centers of Innovation, which has six focuses: aerospace, agribusiness, manufacturing, life sciences and information technology, logistics, and energy.
Historically, the Economic Development Department has spent between $600,000 and $941,000 annually for communications and PR support. The award notice indicates the budget will remain in that range. Dalton will have a one-year contract with four option years.
The account win follows Jacksonville, FL-based Dalton creating a PR capability in the Atlanta market through the purchase of Ant Hill Communications earlier this summer.
Representatives from Dalton and the Economic Development group deferred comment until the contract is finalized. Requests seeking comment to Golin were not returned.
In June, Georgia's State Road and Tollway Authority awarded Porter Novelli a multi-million-dollar contract to support various state agency programs.