Grayling CEO reorganizes Western Euro management

LONDON: Pete Pedersen, the recently installed chief executive of Grayling, has created a Western Europe management role as part of a regional realignment.

LONDON: Pete Pedersen, the recently installed chief executive of Grayling, has created a Western Europe management role as part of a regional realignment.

The new Western Europe chief, Wolfgang Lang, will oversee operations in France, Germany, Spain, Austria, Switzerland, Belgium, The Netherlands, and Sweden.

Each country previously reported directly to Pedersen, but they will now answer to the former Grayling Germany CEO.

The UK will be unaffected by the changes, which extend beyond Europe.

The firm has added Turkey to the remit of Loretta Ahmed, who was already responsible for the Middle East and Africa, to create the META region.

Ahmed (née Tobin), who is a former UK chief executive of the agency, will manage offices in the UAE, Qatar, Turkey, and Angola.

The changes also formalize agency veteran Jan Simunek's position, leading Grayling Central and Eastern Europe and Russia. 

“The realignment is driven by client need,” said Pederson, who took over the firm in January. “We serve our clients best when we have strong leaders in place who are attuned to regional needs and socioeconomic trends, and empowered to do what's best for clients on a local and regional basis.”

Although Grayling reported a 7% like-for-like slide in first-half revenue, an agency spokesman said the changes were part of a drive for growth and did not include job cuts.

Michael Murphy, who was CEO of Grayling before Pedersen, left the agency earlier this month after a stint as non-executive chairman.

This story originally appeared on the website of PRWeek UK.

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