Cayman Islands reviews UK tourism PR

LONDON: The Cayman Islands Department of Tourism has launched a tender process to help with PR in Britain and potentially in Europe.

LONDON: The Cayman Islands Department of Tourism has launched a tender process to help with PR in Britain and potentially in Europe.

The department has selected a shortlist of agencies after it sent out an RFP in recent weeks for the retained brief, which is understood to be held by Juicy Communications.

Don McDougall, who is regional manager for Europe for the Cayman Islands Department of Tourism, said the work would cover the UK and possibly extend to Europe.

“We're positioning it for people looking for a new destination in the Caribbean, and we're putting ourselves against other islands beyond the Caribbean, such as the Seychelles and Mauritius,” he added. “While we will be targeting a clientele that can afford the destination, we will also be focusing on other, more niche opportunities, including diving and bird watching.”

The west Caribbean island's port authority has reported a decline in cruise passenger numbers year-on-year since February, with July's figures of 66,874 down 47.4% compared with the same time in 2012.

The closed process, taking place because of a legal requirement, is expected to conclude by the end of September.

This story originally appeared on the website of PRWeek UK.

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