NEW CASTLE, DE: Delaware's Division of Public Health is seeking a firm to launch campaigns for both the state's Cancer Consortium and the department's Chronic Disease Bureau.
The state agency wants to inform residents about the resources provided by the two entities. The scope of work includes conducting research to determine target-audience populations, including focus groups, according to the RFP.
There is also a heavy material-development component to the contract. Both organizations need PR support, which will include writing editorials and other articles, as well as event help. Additional components include social media and text messaging outreach.
Key messages will include the importance of cancer prevention, screening, and early detection and treatment. The winning firm will be required to develop and implement a media campaign that will teach healthcare providers ways to reduce health disparities in cancer incidence and mortality, according to the RFP.
It was unclear if this is a new project or if there is an incumbent on the account. The RFP did not disclose a budget, but said the resulting contract will run for one year with four option years. Responses are due by September 23.
A representative overseeing the solicitation was unavailable for comment.