September is time to go back to work after the summer hiatus of July and August has subsided, Labor Day is over, and the kids are back at school. The flurry of out of office messages fades as everyone gears up for the crucial final third of the year.
That's the theory, but most busy PR pros know modern communications is a 24/7/365 occupation. Their work continues, vacation or not, especially for those involved in the proposed mega-merger of Publicis and Omnicom that was unveiled at the end of July.
Workplace culture comes under the spotlight in this month's issue with the annual C-Factors Survey, produced in conjunction with Allison+Partners. It is only by fostering a positive culture that organizations of all types, not just those in the communications industry, can inspire staffers to go that extra mile.
It is about taking bold and inspirational principles and infusing those core beliefs throughout the whole organization. PR pros can be the beneficiaries of a positive culture, but they're also perfectly positioned to be key drivers of it, and the C-Factors Survey shows how that can be achieved.
Positive culture is something both Domino's Pizza CEO Patrick Doyle and Ikea CMO Leontyne Green Sykes have fully bought into. It is also evidenced by an incredible success story at the Orange County Register in California, where investment in editorial, focus on local issues, and charging for content has bucked the newspaper trend and resulted in 70% more staff, a 60% larger paper, and a 27% increase in circulation.
Perhaps that's a culture a large media organization such as the now Jeff Bezos-owned Washington Post could also buy into.